Marketing Specialist

Who We Are

Located in Mineola, New York, Gerber Tours is a leading provider of high-quality Student travel programs. Our mission is to expertly create travel and performing arts programs that educates and inspires students, ignites their passions, and creates impactful lifelong memories. Together, with our family of brands, American Classic Tours & Music Festivals and Contemporary Tours, we execute a vision of forever changing how every student sees the world around them.

We work in a fun, friendly and flexible environment filled with people who work diligently to make sure every program is unique and life-changing for our traveling students and educators. Our commitment to our culture and team members is just as important as our commitment to offering immersive, educational and inspiring opportunities for students. Gerber Tours provides continuous learning opportunities and career growth for employees.

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Job Description

The Marketing Specialist is a self-starter, extremely organized, detailed, and creative person. This position is responsible for assisting in the development/design of marketing collateral and digital campaigns, creating content, maintaining media files, marketing inventory, and writing/editing marketing literature. The position also includes developing and implementing marketing content and collecting, analyzing, and summarizing data and trends.

? Development/Design of marketing collateral and digital campaigns
? Creating content (brochures, emails, press releases, etc.)
? Writing/editing marketing literature
? Maintain Media Files
? Maintain Marketing inventory
? Design and optimize content for posts on social media platforms
? Edit and format photographs and video footage content for placement on social media, websites, and other online marketing campaigns
? Maintain company websites – update content and graphics, monitor performance, and maintain links
? Analyze results of campaigns, including overall success, insights, and ROI to determine future courses of action, share results with management

Employee Benefits

• 13th month pay (Prorated based on start date)
• Social Security System (SSS) employer contribution (upon completion of six (6) months of service.)
• Philippine Health Insurance Corporation (PhilaHealth) employer contribution (upon completion of six (6) months of service.)
• Home Development Mutual Fund (HDMF, commonly known as Pag-lBIG) employer contribution (upon completion of six (6) months of service.)

Qualifications:

• 5+ years of comprehensive marketing experience
• Strong creative, professional copywriting, and editing skills
• Proficient graphic design skills; including Adobe Illustrator, Photoshop, Canva, and/or InDesign
• Knowledge of analytic tools including Google Analytics
• Knowledge of AI tools including ChatGPT, Gemini, etc.
• Experience managing social media publishing and listening tools (Hootsuite, Sprinklr, Buffer, Sprout, etc.)
• Ability to multi-task and prioritize a heavy volume of jobs as needed
• Flexible and adaptable to the changing requirements of the position which could include more responsibility within the marketing department
• Detailed oriented a must
• Self-Starter who is a strong team player, collaborator, and takes ownership
• Ability to develop and deliver creative content in text, image, and video format
• Knowledge of educational and performance travel is preferred but not required
• Bachelor’s degree is preferred but not required
• Positive attitude and team-oriented