Influencer Marketing Specialist

Key Responsibilities

- Creator Identification and Outreach:
- Research and identify creators, influencers, and brand ambassadors across platforms like TikTok, Instagram, YouTube, and others that align with our brand values and target audience.
- Use influencer marketing tools and social media analytics to assess potential collaborators based on reach, engagement, and audience demographics.

- Campaign Strategy and Execution:
- Collaborate with the marketing team to define campaign goals, KPIs, and influencer strategies.
- Develop tailored outreach messages to initiate and maintain strong relationships with influencers.
- Negotiate terms and contracts, ensuring clear deliverables, timelines, and expectations.

- Relationship Management:
- Build and nurture long-term partnerships with influencers to create a loyal and consistent brand network.
- Act as the primary point of contact for creators, providing them with the necessary resources and support for successful collaborations.

- Performance Analysis:
- Track and analyze influencer campaign performance, providing detailed reports on ROI, engagement, reach, and overall impact.
- Use insights from campaigns to refine future strategies and identify high-performing influencer segments.

- Trend Awareness:
- Stay updated on social media