Email Marketing Specialist (Klaviyo Expert)

As an Email Marketing Specialist, you'll play a crucial role in driving our email marketing strategy by designing and executing targeted campaigns that engage and convert our audience. You'll collaborate closely with our team to optimize automated workflows, analyze performance metrics, and refine segmentation strategies, ensuring each campaign resonates with our customers and meets our business goals. Given the scope of work required, we are prioritizing candidates for an in-house position.

Key Responsibilities:
1. Klaviyo Campaign Execution:
o Design, implement, and manage email marketing campaigns using Klaviyo.
o Customize email templates and workflows to align with customer segments and business objectives.
o Work closely with the Email Marketing Manager to ensure campaign strategies are executed effectively.

2. Automation and Workflow Management:
o Build and maintain automated email workflows in Klaviyo, including welcome series, abandoned carts, and re-engagement campaigns.
o Optimize workflows based on performance data to improve effectiveness and customer experience.

3. Performance Analysis and Reporting:
o Monitor and analyze email campaign performance metrics, including open rates, click-through rates, and conversions.
o Provide detailed reports and insights to the Email Marketing Manager, recommending improvements based on data.

4. Segmentation and Targeting:
o Utilize Klaviyo’s segmentation tools to target specific customer groups based on behavior, demographics, and purchase history.
o Analyze customer data to develop personalized email campaigns that enhance user experience and drive engagement.

5. Content and Design Collaboration:
o Develop compelling email content and design in coordination with designers.
o Conduct A/B testing on email elements to optimize campaign performance.

6. Compliance and Best Practices:
o Ensure all email campaigns adhere to relevant regulations, such as GDPR and CAN-SPAM.
o Stay informed about the latest email marketing trends and Klaviyo features.

Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience with Klaviyo in an email marketing role is a must.
• Proven track record of managing and optimizing email campaigns.
• Strong analytical skills and experience with performance reporting.
• Excellent written and verbal communication skills.
• Proficiency in HTML/CSS for email design is a plus.