Ecommerce Product Research Specialist

FBE is a dynamic and innovative E-COMMERCE company dedicated to identifying and launching successful, trend-driven products in the marketplace. We’re seeking a creative and analytical Product Research Specialist to help us discover potential winning products that resonate with target audiences and drive business growth.

Key Responsibilities

- Product Research and Analysis:
- Conduct in-depth research to identify trending and in-demand products using tools such as TikTok, Instagram, YouTube, and other social media platforms.
- Leverage e-commerce tools, platforms, and analytics software (e.g., Google Trends, AliExpress, Amazon Best Sellers, Dropshipping apps, etc.) to identify product opportunities.

- Trend Monitoring:
- Stay updated on emerging trends, viral products, and consumer preferences by analyzing social media hashtags, viral challenges, and user-generated content.
- Monitor competitors and industry influencers to gather insights into successful product trends.

- Data Utilization:
- Analyze product performance metrics and market demand to evaluate product potential.
- Create detailed reports on product viability, target audiences, and profitability.

- Content Collaboration:
- Work closely with the marketing team to validate product potential through market tests and social media campaigns.
- Provide insights on content strategies to promote identified products effectively.

- Tool Expertise:
- Utilize tools such as TikTok Analytics, Google Trends, e-commerce marketplaces, and product discovery platforms to identify and validate product opportunities.
- Implement testing strategies for product ads to assess consumer interest.

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Qualifications

- Experience and Knowledge:
- Proven experience in product research, e-commerce, or digital marketing.
- Familiarity with platforms like TikTok, Instagram, YouTube, and their associated analytics tools.

- Skills:
- Strong analytical and research skills with attention to detail.
- Proficient in using tools like Google Trends, AliExpress, Amazon, or other product research software.
- Excellent understanding of consumer behavior and online shopping trends.
- Creative problem-solving skills to identify unique product opportunities.

- Personal Attributes:
- Passion for social media trends and viral content.
- Self-motivated with the ability to work independently and meet deadlines.
- Effective communication and collaboration skills.