Digital Marketing Strategist

We are a small but rapidly growing business focused on leadership, mentorship, and consulting. We are looking for a Digital Marketing Strategist on a consultant/gig basis to analyze our current marketing efforts, develop a strategy, and guide our ongoing and launch initiatives. This role is ideal for someone who can assess, strategize, and provide direction, with the potential for ongoing part-time work based on results and evolving needs.

Core Responsibilities:
+ Conduct marketing analysis to evaluate current social media, web, and content performance.
+ Develop a comprehensive marketing strategy aligned with our brand, audience, and growth goals.
+ Oversee and guide campaign launches across Instagram, LinkedIn, Facebook, TikTok, Substack, email marketing and our website.
+ Provide platform-specific recommendations to optimize engagement, reach, and conversions.
+ Track and evaluate progress, returning periodically to assess impact and refine the approach.

What We’re Looking For:
+ Proven experience in digital marketing strategy, particularly in social media and content-driven platforms.
+ A strong understanding of brand positioning, audience growth, and engagement strategies—especially for leadership, mentorship, and consulting brands.
+ Experience executing data-driven strategies that have led to measurable growth (audience expansion, increased conversions, higher engagement).
+ Expertise in Substack and social media algorithms, not just familiarity—must have experience leveraging these platforms for tangible results, such as subscriber growth, improved engagement, or viral content.
+ The ability to develop actionable plans without requiring full-time execution involvement.

Project Scope & Compensation:
+ Contract/freelance role (not an execution-heavy position).
+ Less than 5 hours per week, with flexibility depending on the project phase.
+ Potential for part-time ongoing engagement based on results.
+ Share your requested hourly rate in US Dollars.

To be considered, please provide:
+ A brief overview of your relevant experience in digital marketing strategy.
+ A tangible case study or example of a past project where you successfully launched, rebranded, or significantly boosted a brand’s online presence. Highlight specific metrics, results, or growth figures that demonstrate your impact.
+ Use "BrandBooster" in the subject line of your application to confirm you’ve read this post carefully.

If you’re excited to analyze, strategize, and guide a growing brand’s digital presence, we’d love to hear from you!