Digital Marketing Specialist

About the Company:
CakeInspiration, based in Singapore, is a growing business that manages three unique brands:

CakeInspiration: www.cake-inspiration.com
Petissier: www.petissier.sg
Eggyi.co: www.eggyi.co
We specialize in customized cakes for both people and pets, offering creative, high-quality products that bring joy to every celebration.

Job Description:
We are seeking a Digital Marketing Specialist to oversee and execute our digital marketing efforts across SEO, Google Ads, Meta Ads (Facebook & Instagram), social media platforms, and other digital campaigns. The role focuses on driving brand awareness, traffic, and conversions for our three brands through well-optimized strategies and campaigns.

Key Responsibilities:
- Lead and manage day-to-day digital marketing campaigns, including paid search (Google Ads), SEO, retargeting, social media (Facebook, Instagram, TikTok, YouTube), and email marketing.
- Plan, set up, and execute optimized campaigns on platforms like Google Ads, Meta Ads, and other relevant digital channels.
- Manage campaign scopes, expectations, and timelines while ensuring timely delivery and success of digital initiatives.
- Compile and analyze digital marketing data for reporting and presale analysis.
- Identify trends and patterns from campaign metrics to improve performance and drive ROI.
- Solve campaign challenges and adjust strategies to meet marketing objectives effectively.
- Run meetings and calls independently to present performance reports and insights to management.
- Monitor advertising budgets, campaign spending, and ensure cost-effective results.
- Attain and maintain certifications in tools such as Google Ads and SEO platforms to stay updated with best practices.

Requirements:
- At least 2 years of relevant experience in digital marketing.
- Strong skills in Google Ads, Meta Ads, SEO, and social media marketing.
- Proficient in digital tools like Google Analytics and Ads Manager.
- Excellent communication and organizational skills.
- Laptop/desktop with 8GB RAM and stable internet (>5MBPS).

Why Join Us?
Be part of an innovative and growing business in Singapore with unique and fun brands.
Opportunity to execute creative campaigns across multiple platforms and industries.
Collaborative and supportive work environment with opportunities for professional growth.
If you are a passionate digital marketer ready to drive success and growth for CakeInspiration and its brands, we want to hear from you!