Digital Marketing Specialist

About the Role:

Are you a results-driven digital marketer with a passion for creating high-performing ad campaigns? We’re looking for a Digital Marketing Media Buyer to join our team. In this role, you’ll take the lead in managing and optimizing advertising campaigns across Meta platforms (Facebook & Instagram) and Google Ads, leveraging your expertise to drive outstanding results for our clients.

If you have a keen eye for detail, a strategic mindset, and a hunger for staying ahead in the fast-paced world of digital marketing, we’d love to hear from you!

What You’ll Do:

Meta Campaign Management:
- Create, manage, and optimize ad campaigns on Facebook and Instagram.
- Implement effective bidding strategies to maximize ROI.
- Continuously analyze performance data and refine campaigns for better results.

Google Ads Management:
- Develop and manage ad campaigns across Search, Display, and YouTube.
- Conduct keyword research and implement negative keywords to enhance targeting.
- Optimize campaigns for performance and ensure alignment with client goals.

Performance Analysis:
- Monitor campaign performance metrics and generate insightful reports.
- Use data to identify trends and opportunities for improvement.

Bonus Skills:
- Conversion tracking set up for Facebook Pixel/Facebook Conversions API and Google Tag, Google Tag Manager, Enhanced Conversions
- Google Analytics
- Design and maintain websites on Shopify or Wix Studio.
- Create visually appealing content using Canva or Photoshop.
- Familiarity with AI tools like ChatGPT.

What We’re Looking For:

Required Qualifications:
- Proven experience managing Meta (Facebook & Instagram) and Google Ads campaigns.
- Strong understanding of bidding strategies, keyword management, and ad optimization.
- Excellent communication skills with fluency in English (written and verbal).
- Ability to work full-time in the Eastern Time Zone (ET).

Preferred Qualifications:
- Experience with website design and management using Shopify or Wix Studio.
- Familiarity with creative tools like Canva and AI platforms such as ChatGPT.

Why Join Us?
- Work in a collaborative and innovative environment.
- Enjoy the flexibility of working remotely while making a real impact.
- Opportunities for professional growth and development.

How to Apply:

If this sounds like the perfect role for you, we want to hear from you!

Apply here: www.dynamicmarketingpros.com/media-buyer-job-application

Once you’ve applied, respond to this job posting confirming you’ve submitted your application.