Digital Marketing Specialist

We are a leading mortgage brokering firm specialising in both residential home loans and commercial loans. With a strong focus on customer satisfaction and personalized solutions, we have built a reputation for excellence. As we continue to expand our operations, we are seeking a dynamic and results-driven Digital Marketing Specialist.

Key Responsibilities:
1. Develop and implement comprehensive digital marketing strategies that align with business objectives and brand
positioning.
2. Development of social media campaign strategies, providing insights and recommendations for optimisation.
Plan and implement email marketing campaigns.
3. Create and curate engaging content, including photos, videos, graphics, and written posts, that resonate with our target
audience and drive engagement.
4. Optimize SEO to improve website traffic and search engine rankings.
5. Analyse data and performance metrics to optimise digital campaigns.
6. Proactively identify trends and opportunities for initiatives in digital marketing, and beyond.
7. Stay abreast of the latest trends, strategies and innovation in digital marketing.

Skills & Experience:
1. Proven experience in digital marketing management.
2. 3+ years of hands-on digital marketing experience, with proficiency in digital marketing technology, including SEO and social
media platforms.
3. You have experience using marketing automation platforms.
4. Digitally savvy with a strong understanding of the latest trends and tools.
5. In-depth understanding of all facets of digital marketing, including expert knowledge of SEO, email marketing, social media
and analytics software (Google Analytics, LinkedIn Sales Navigator, Meta Ads Manager & Business Suite etc.).
6. Excellent communication skills and the ability to foster strong working relationships.
7. Strong copywriting skills, capable of adapting to different content formats and tones.
8. Exceptional time management skills and ability to handle multiple projects and changing priorities.
9. Work well independently, show initiative and solve problems.

To Apply:
Please detail the following queries. Only shortlisted candidates will be contacted.
1. What is your favorite AI tool for marketing and how did you use it?
2. What is the one accomplishment you are the most proud of?
3. Do you have any experience in LinkedIn Sales Navigator?
4. What software and tools are you familiar with?
5. What are your salary expectations for this role, based on your skills and experience (Per hour in $AUD)?