Social Media Marketing / Lead Generation

This role is working with a recruitment agency based in Sydney, Australia sourcing candidates across the digital, tech and legal sectors in both Sydney and Melbourne, Australia.
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We are seeking an experienced Social Media Marketing specialised who is also experienced in Lead Generation. The ideal person will specialise in LinkedIn as the primary platform and exposure to Facebook as an additional Upgrade to see actual info. The role will involve content generation, working within Canva, setting up a content plan, email and LinkedIn outreach, setting up email and LinkedIn sequences and other duties relating to social media and lead generation. The role will generate leads, increase brand awareness, set appointments for the managing direction, manage Upgrade to see actual info and Facebook campaigns and accounts, create and manage lead magnets. The successful candidate will be responsible for developing and executing strategies to increase engagement, followers and ultimately sales.
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KEY RESPONSIBILITIES:
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- develop and execute Upgrade to see actual info and Facebook campaigns to generate leads and increase brand awareness;
- manage, create and publish content for Upgrade to see actual info and Facebook;
- create engaging and compelling written content for all forms of digital marketing;
- monitor social media channels, respond to comments and message and engage with followers'
- conduct research to stay up to date with the latest social media trends and best practice;
- analyse available data to provide reports on social media metrics, such as engagement, website traffic and the like;
- other duties that increase success in the social media and lead generation direction of the business.
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REQUIREMENTS:
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- proven experience in Social Media Management and Lead Generation, with a focus on Upgrade to see actual info and Facebook;
- experience in creating and managing successful Upgrade to see actual info and Facebook ad campaigns;
- excellent written and verbal communication skills, with the ability to create engaging and compelling content;
- strong analytical skills and the ability to interpret and analyse data to improve social media strategies;
- knowledge of social media management tools;
- ability to manage multiple projects simultaneously and meet deadlines;
- degree qualified with a preference toward a related field.
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If you are a results-driven individual with a passion for social media, lead generation and content creation please apply today.