Marketing & Communications Manager

We’re looking for a Marketing & Communications Manager to lead social media content creation, product development and launch support, community engagement, and email marketing. This role is ideal for a strategic thinker who loves marketing, content creation, and helping creatives thrive. You’ll work closely with the CEO and founder, playing a key role in executing and elevating marketing initiatives across both brands.

This role is a unique opportunity to support both Marketing by Shelby and the CEO’s personal brand (author & mental health advocate), contributing to the growth of a dynamic, mission-driven business.

Key Responsibilities

Social Media Management – Create and schedule engaging content for Instagram, TikTok, and other platforms for both the personal brand and Marketing by Shelby.
Content Creation – Design marketing assets, slides, and learning materials (workbooks, lessons) for new products and programs.
Business Growth - Responsible for increasing online course sales and membership sales
Community Engagement – Manage and engage with the Marketing by Shelby audience across platforms, including our membership Facebook group.

Email Marketing – Support in writing and scheduling email campaigns (experience with MailerLite is a plus).
PR & Media Support – Assist with outreach, pitching, and sponsorship opportunities for both brands.
General Marketing Support – Collaborate on marketing strategies, launches, and promotional campaigns.

Qualifications & Skills
Must-Haves:
3-4+ years of experience in marketing and social media management.
Proficiency in Canva (must be comfortable creating branded assets).
Strong English written and verbal communication skills.
Passion for marketing and the fast-evolving social media industry.
Interest in entrepreneurship & small business (you’ll be working closely with the CEO).

Preferred (but not required):
Experience with Mailerlite, Thrivecart, and ManyChat.
Familiarity with social media trends and digital marketing best practices.

To apply, please submit your resume and portfolio with examples of previous marketing or social media design work. Additionally, please answer the following questions in your response (please do not use AI to generate your response - we will be able to tell and are looking for genuine answers here!):

1. This role will be responsible for the growth of online course sales and our membership, The Creative's Content Club. Looking at our website Upgrade to see actual info and social media pages Upgrade to see actual info what is one specific strategy you would implement to increase sales?

2. Looking at our company website Upgrade to see actual info, who is our target audience?

3. What is your favorite part about marketing or social media?