Google Local SEO and Ads expert needed

Hi,

We are Nathan and Ashley and we own a small online math tutoring company helping students excel in math by providing expert tutors and proven strategies.

We have excellent results in our home city and we're looking to duplicate that success in other cities - Google ads are one part of the strategy to do so and that's where you come in!

Currently, we are running a $500/month Google Ads campaign in a single city but are struggling to generate signups effectively. We basically tried to duplicate our search strategy which works well, but, we're spending a lot and getting only a handful of sign ups and leads.

Our goal is to significantly improve the ROI of our Google Ads efforts and drive more qualified signups through optimized ad campaigns. After we do this, we'd like to duplicate it across a dozen or so cities.

We are looking for a Google Ads Expert with a proven track record of creating high-converting campaigns to take our current Google Ads strategy to the next level. The ideal candidate will analyze our existing campaign, identify (I'm sure the many) areas of improvement, and execute strategies to boost performance.

Responsibilities:

Audit current Google Ads campaigns to identify issues and opportunities.

Optimize ad copy, targeting, bidding strategies, and landing page alignment to increase conversions.

Implement effective retargeting and audience segmentation strategies.

Analyze and report on campaign performance, providing actionable insights for improvement.

Stay updated on Google Ads trends and best practices to ensure cutting-edge campaigns.

Collaborate with our team to ensure consistent messaging between ads and landing pages.

Requirements:
Experience: 2+ years of hands-on Google Ads management with a strong portfolio of successful campaigns.
Skills: Deep understanding of ad targeting, keyword research, A/B testing, retargeting, and conversion rate optimization.
Analytical Mindset: Ability to interpret data and make data-driven decisions to improve ad performance.
Results-Oriented: Proven ability to deliver ROI-focused results on modest budgets.
Tools Proficiency: Google Ads, Google Analytics, and relevant optimization tools.
Bonus: Experience working with online education or tutoring businesses is a plus.

Salary field is kind of a place holder and we'll default to your usual rates.