Digital Marketing Specialist

We’re looking for an experienced Ads marketing specialist that has extensive knowledge of running PPC ads on any of these platforms: Google, Facebook, Amazon, Instagram and LinkedIn.

Apply here: forms.gle/1t8UxLWg2o5jwVWJ6

Your daily responsibilities would include:

Manage and optimise Facebook (Meta) and Google Ads, including Local Services Ads.
Conduct A/B testing to evaluate ad performance and suggest improvements.
Analyse daily ad metrics to ensure cost-efficiency and goal alignment.
Adjust campaigns based on performance data to maximise ROI.
Write and edit engaging blog posts to support SEO strategies.
Utilise tools like ChatGPT for drafting, with a focus on refinement and accuracy.
Collaborate to develop a content calendar to ensure consistent publishing.
Create and maintain a structured marketing plan for advertising and content initiatives.
Propose and implement creative strategies to engage the target audience.
Tools and Platforms:
Proficient use of Meta Ads Manager, Google Ads, and Google Analytics.
Design and enhance content using Canva (experience with Adobe Suite is a plus).
To qualify for the position, you will need:

Solid knowledge of website analytics tools (e.g., Google Analytics, Sellics)
Must have successfully built and scaled campaigns on Google/ FB/ Instagram/ Amazon/ Linkedin
Someone with PR and marketing experience.
We work in a fast paced industry. So it’s really important that our VA would be:

Excellent data and analytical analysis abilities
Outstanding communication and interpersonal skills
In addition to having excellent English skills , you’ll need to use the applications we listed below. You don’t need to be an expert in all of them, but you need to be at least familiar with most of them.

Google Adwords

Facebook / Instagram Ads Manager
Amazon PPC
LinkedIn Campaigns
You don’t need to have these skills to be hired. But if you have them, it would be an advantage.

Social media management
Copywriting
Editing and proofreading experience