Digital Marketing Specialist

Overview:
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role requires a deep understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
Manage and optimize online campaigns to drive brand awareness, traffic, and conversion rates.
Monitor and analyze performance metrics to ensure campaigns meet goals and objectives, and make data-driven decisions to improve results.
Collaborate with the creative team to produce engaging content for various platforms.
Manage and grow social media presence, including Facebook, Instagram, LinkedIn, and others.
Oversee the company's website and ensure it is up to date and optimized for search engines.
Stay updated with the latest trends and best practices in digital marketing and incorporate them into campaigns.
Conduct market research to identify new opportunities and refine strategies.
Requirements:

Proven experience in digital marketing or a similar role.
Strong knowledge of SEO, SEM, Google Analytics, social media platforms, and other digital marketing tools.
Experience with email marketing, content marketing, and paid advertising campaigns.
Excellent communication and analytical skills.
Ability to work independently and as part of a team.
Creative thinking and problem-solving abilities.
Familiarity with web design and development is a plus.
Benefits:

Competitive salary and/or freelance rates.
Flexible working hours and remote work options.
Opportunity to work with a dynamic and innovative team.
Continuous learning and professional development opportunities.