VA/Market Research Specialist

MW powers the mission driven by exceptional talent with a growth mindset that inspires excellence and encourages teams and leaders to bring their best each day. MW is looking for an Market Research Specialist to support Business Development. The Market Research Specialist will work with the business development team, participate in proposals research, conduct market research, will research, compile, and analyze information on products and market conditions to identify potential new markets, business opportunities and interpreting information about various markets, products and IT services. Market Research Specialist are expected to multi-task and work well under pressure in a fast-paced environment.
To ensure success, the market research specialist should be organized, have superb research skills, and must be exceptional communicators with a keen interest in providing reliable and accurate support to executives and management while working with confidential information. Top candidates will possess incredible problem solving and office coordination skills and exhibit excellent time management. To be successful in this position, you’ll be a self-starter, organized and demonstrate the ability to handle all communications within the company.

Responsibilities:
• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors’ products such as pricing, sales, and marketing or distribution methodology.
• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Qualifications & Skills:
• Proven Market Research Analysis experience
• Strong analytical and critical thinking
• Ability to interpret large amounts of data and to multi-task
• Search engines, web analytics and business research tools acumen
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Excellent verbal and written communication skills.
• Proficient with Microsoft Office Suite, CRM software or related software.
• Professionalism and exceptional customer service skills
• Being target driven and highly motivated
• Business acumen with problem-solving skills
• Strong work ethic.