Social Media Specialist - Instagram & Pinterest (Remote)

About Us:
gigCMO is a dynamic growth consultancy providing strategic marketing leadership and expertise to start-ups, scale-ups, and SMEs, propelling them towards profitable revenue growth. Based in the heart of the City of London, United Kingdom, gigCMO supports B2B clients globally, helping them expand both domestically and internationally. Our team, operating under Magnacca International and strategically located in the Philippines, leverages local talent known for their social skills, enthusiasm, and loyalty.

We are currently recruiting for a Social Media Specialist to manage Instagram and Pinterest for The Peony Girl, a key account within our portfolio.

Key Responsibilities:


1. Social Media Strategy Development:

• Design and execute creative, results-driven social media strategies tailored to The Peony Girl’s brand, focusing on growing its presence on Instagram and Pinterest.

• Align social media strategies with The Peony Girl’s broader marketing goals and gigCMO’s strategic objectives.

• Stay informed on emerging trends and best practices for both platforms, ensuring The Peony Girl remains competitive and relevant.

2. Content Creation & Curation:

• Develop, curate, and manage high-quality visual content (images, videos, stories, and pins) that resonates with The Peony Girl’s target audience.

• Ensure content is consistent with The Peony Girl’s brand voice and aesthetic, and integrate promotions, new products, and seasonal trends.

• Utilise social media management tools to schedule and organise posts for optimal engagement times.

3. Community Engagement & Interaction:

• Actively engage with followers and potential customers, responding to comments and messages to cultivate a vibrant community.

• Monitor conversations about The Peony Girl, identifying opportunities to enhance brand loyalty and awareness.

4. Performance Analytics & Reporting:

• Regularly track, analyse, and report on social media performance metrics (traffic, engagement, follower growth, etc.).

• Leverage data insights to refine content strategies, improving overall ROI and audience engagement.

5. Influencer & Collaboration Management:

• Identify and foster relationships with influencers and bloggers that align with The Peony Girl’s brand values.

• Manage influencer campaigns, ensuring they contribute to increased visibility and customer engagement.

6. Shopify Website Maintenance:

• Oversee The Peony Girl’s Shopify website, ensuring seamless integration with social media strategies.

• Collaborate with web developers to ensure the site is updated, user-friendly, and optimised for conversions based on traffic from social media.

7. Cross-Team Collaboration:

• Work closely with gigCMO’s marketing and sales teams to align The Peony Girl’s social media activities with overarching marketing campaigns.

• Share insights and contribute to the planning of broader cross-platform initiatives for increased brand exposure.

Required Skills and Qualifications:


• Bachelor’s degree in Marketing, Communication, or a related field.

• 2-3 years of hands-on experience managing Instagram and Pinterest for a B2C or FMCG brand, with a proven track record of growing engagement and followers.

• Strong understanding of social media KPIs, web traffic metrics, and SEO principles.

• Proficiency in photo and video editing software.

• Familiarity with Shopify and basic website management.

• Analytical skills with a data-driven mindset to track performance and refine strategies.

• Excellent communication and collaboration skills for working within a larger team.

Preferred Skills:


• Experience running paid social media campaigns and promotions.

• Creativity with a strong sense of design and visual aesthetics.

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Application Process:
This role requires full-time commitment. To apply, please fill out the form using this link: https://gigcmo.typeform.com/SM-Instagram.

Note: Only successful candidates will be contacted for interviews.