CEO at SpectruUpgrade to see actual infodia • Operations Director/Customer Service

Monitored data to assess performance of social media campaigns, discontinue with idle promotions and drive movement. Developed operating budget to spend for promotions and advertising, seeking costeffective measures for marketing investments. Wrote, edited and published meaningful stories to motivate and build strong connections with community users. Created video content, infographics and drafted compelling copy to deliver fresh and visual content, increasing traffic and leads. Designed new and innovative social media strategies and campaigns to raise brand awareness, gain more followers and increase ROIs. Managed editorial calendar to structure campaign and synchronise schedule. Consulted with clients to discuss short-term and long-term goals to develop social media roadmap and produce specific timeline and costs for services. Created company pages in various social media platforms to increase visibility and exposure, delivering daily content. Demonstrated products and services on social media by showcasing videos and tutorials to provide basic features, functions and benefits, maintaining consistency with brand. Targeted social media influencers to represent brand and organisation in promoting services and products, leveraging exposure and amplifying sales.